With the internet exploding into out lives, it becamse so much easier for people to be recognised than before, giving everyone a chance to have their voices heard.
The Video Diary became very popular through: Television programmes (often late at night- which had been shown primarily in late night 'filler' slots), the internet especially gave people like chris Cunningham his recognition with Rubber Johnny. The Iphone, X-box and other services provides assorted advertisement too, as you can purchase shorts on your phone or games console.
Video Activism in particular became very popluar in the late 20th/early 21st century. It gave a voice to the mases who couldn't be heard. Acticvists such as Green Peace and Amnesty International in particular would often ocmmission small groups of film makers for them to be viewed at certain film festivals, TV advertisements: in order to get people on board with their cause.
They would oftenbreak into test labs and physically stop hunters etc. from hunting endangered species. Alos filming these hunters got the hunters prosecuted too which was a great help to their cause.
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